March 11, 2025
We've all faced the "dreaded" annual review. It has been on the calendar for weeks, and despite knowing we are dedicated, loyal, and good employees, there's always a small part of us that fears what might be said. If we are the ones giving the feedback, this situation can be just as palm sweating-inducing. Why is feedback so difficult? Part of the issue with feedback is our mind getting away from us. We overthink each scenario replaying over and over in our mind what could happen. In an article by Jackman and Strober for Harvard Business Review, Fear of Feedback, psychologists theorize that we avoid feedback because we hate to be criticized. This possibly stems from critical comments that were given to us in childhood by parents or teachers (2003). Yet, if you are in a position of leadership, you know that feedback is essential to improving the performance of your employees. Along with giving your employee expectations, feedback whether annually, semi-annually, or after their orientation period is not only the “right thing to do”, it is the kind thing to do also. Can feedback be kind? Absolutely, it can and should be. I once knew a physician in a fellowship program who believed he was excelling during his first year. However, during his annual review, his supervising physician revealed several issues with his performance. The news was devastating. For an entire year, he thought he was doing everything right and providing the best care to his patients. The feedback dealt a severe blow to his ego, self-esteem, self-confidence, and belief in his ability to treat his patients effectively. Although it would have been difficult and time-consuming to correct the student physician’s actions throughout the year, it would have been the kinder, more compassionate, and respectful action to take. If feedback is indeed the kinder more respectful way to treat our employees, how can I as a leader/manager in my organization make it less painful? In the article, The Art of Giving and Receiving Feedback, Lisa Wagner discusses that feedback should be Direct Specific Behavioral that is based on what the person did or acted and not who they are as a person Be Impactful by connecting the observed behavior to consequences or its effects. Be actionable by providing the employee with ways to improve or build upon the behavior. Additionally, Wagner mentions that you should always praise in public and criticize in private which was originally said by Vince Lombardi. To help with the structure of how to give feedback, there are several models you could follow. The first model is called SBI-Situation, Behavior, and Impact. The SBI (Situation, Behavior, Impact) model is an effective framework for providing constructive feedback to employees. It helps managers deliver feedback in a clear, objective, and actionable manner while minimizing defensiveness from the recipient. Here's how the SBI model works: Situation: Describe the specific context or situation where the behavior occurred. Be precise with details like date, time, location, and circumstances. For example, "During yesterday's team meeting when we were discussing the new project timeline..." Behavior: Objectively describe the observable behavior without judgment or interpretation. Stick to the facts. For instance, "You interrupted me three times while I was presenting the project plan." Impact: Explain the effect or consequence of the behavior, focusing on its impact on you, the team, or the organization. For example, "When you interrupted me, it broke my train of thought, and I had difficulty regaining my focus. This confused the team members about the project timeline." By following the SBI model, the feedback becomes more tangible and less personal, making it easier for the employee to understand and accept. It also encourages a two-way dialogue, as the manager can inquire about the employee's intent behind the behavior, fostering better understanding and problem-solving. For instance, after describing the situation, behavior, and impact, the manager could ask, "What was your intention when you interrupted me during the presentation?" This opens the conversation to explore any potential misunderstandings or miscommunications that led to the behavior. The SBI model helps managers provide clear, actionable feedback that focuses on specific behaviors and their consequences rather than making broad judgments or assumptions. When used effectively, it can improve communication, promote accountability, and support employee development within the organization. The SBI (Situation, Behavior, Impact) model is generally considered a more effective and direct approach to providing feedback compared to the traditional "sandwich method." The sandwich method involves sandwiching critical or negative feedback between two positive comments or compliments. While the intention is to soften the blow of the negative feedback, this method has several drawbacks: 1. It can dilute or obscure the main message by burying the critical feedback between positive comments 2. It can come across as insincere or manipulative if the positive comments seem forced or contrived 3. It can create confusion for the recipient who may not know which part to focus on - the positive or negative feedback. 4. It can reduce the impact and importance of the actual feedback that needs to be addressed In contrast, the SBI model provides a more clear, direct, and objective approach: 1. Situation: Describe the specific context where the behavior occurred 2. Behavior: Objectively state the observable actions or behavior, without judgment 3. Impact: Explain the consequences or effects of that behavior. The SBI model has several advantages: It focuses the feedback on specific, observable situations and behaviors rather than subjective judgments It removes ambiguity by directly addressing the core issue and its impact. It encourages a two-way dialogue by allowing the recipient to respond and provide context. It is more respectful and less likely to put the recipient on the defensive. While the sandwich method attempts to soften negative feedback, the SBI approach aims for clear, honest, and actionable communication. It provides the recipient with a better understanding of what needs to improve and why, without diluting or obscuring the message. Being honest with your employees can often be uncomfortable, making you feel uneasy and even causing your palms to sweat. It's natural to feel frustrated, especially after multiple attempts to support or improve an employee's performance or address their concerns. My best advice is to stick to the facts. By removing the emotional aspect from the conversation, you can help the employee better understand your perspective and the message you are trying to convey. In the end, it is truly the kindest approach to take. Nikie Walker, Ed.D. Brescia University-Divion Chair/Assistant Professor- Charles A. Reid School of Business. HR consultant/owner-20/20 Walker Consulting https://2020walkerconsulting.org/ Citations: https://hbr.org/2003/04/fear-of-feedback https://productcoalition.com/the-art-of-giving-and-receiving-feedback-5de3afeeb52e https://www.linkedin.com/advice/3/when-sandwich-technique-feedback-inappropriate https://www.linkedin.com/advice/0/how-do-you-balance-positive-negative-feedback-2e https://www.leadingedge.org/resource/effective-feedback-two-models-for-managers/ https://managebetter.com/blog/sbi-model-feedback-examples https://www.ccl.org/articles/leading-effectively-articles/sbi-feedback-model-a-quick-win-to-improve-talent-conversations-development/ https://www.ccl.org/articles/leading-effectively-articles/closing-the-gap-between-intent-vs-impact-sbii/ https://www.revolutionlearning.co.uk/article/the-sbi-feedback-model/